What began as web search more than 15 years ago, has evolved into a shopping, mapping, video grabbing machine. As even the most astute web marketing professionals are just beginning to grasp the fundamentals necessary for earning Google traffic from web search, Google throws everybody the curve ball of local results, shopping results, news, and dozens of other new web search options.

Google Optimization for Business

For now, let us narrowly define Google optimization as the process of getting prospects onto your website, by placing your link on Google. Where just five years ago, Google had two search variables, organic search and paid search, now dozens exist including video, news, images, local, shopping, real time, scholarly, and more. In today’s complex search market understanding which search features are most important to your target market is the first step. After you’ve determined where your audience is focusing it’s attention comes the often more difficult task, putting your business where the buyers are searching.

There are extremely few businesses who will realize the full benefits of what Google search traffic has to offer without successfully earning traffic from at least two components of universal search. It’s been around since 2007, but we are just starting to see it become more pervasive across a high number of search queries.

But my web guy says my meta tags…

Google has not always been this competitive. For years there was so little competition in many verticals that basic understanding of easy concepts would earn many websites instant success, with little effort. The days of seeing massive traffic by communicating with Google through html are over. You must take advantage of Google’s secondary services, like Adwords, Google Places, Blog Search, News Feeds, Shopping Results, Google Base, Google Videos, and Google Image Search, to see optimal return from your web marketing budget.

It sounds complicated because it is. No question, keeping up to date with Google is a gargantuan task. Global Market Exposure has been providing professional advice and marketing services, without locking any client into a long term contract for over 3 years. Our clients continue to do business with us because we do not hesitate to leverage new information from Google to increase traffic, ROI and sales. If you think you’re missing out on an opportunity if Google optimization, Contact Global Market Exposure today for a free initial consultation to help you understand the opportunities in your market.

Global Market Exposure Announces Cost Effective Facebook Marketing

Display advertising on Facebook offers advanced demographic targeting, cost effective exposure and traffic retention. Since many users post nearly every detail of their everyday life onto their profile, targeting users interest is easy and more effective than traditional marketing campaigns.

Facebook ads can be delivered based on location, age, gender, education level, interests, college attended, relationship status, and language. Global Market Exposure will position your business to appear in front of the people that specifically match your target demographic. GME’s customized Facebook campaigns deliver intuitive rotating banner ads directly to your potential customers. Facebook campaigns with Global Market Exposure provide immediate results and a higher return on investment (ROI).

Facebook visitorship is growing every day. In the last twelve months Facebook has added over one-hundred million active users. This expanding social networking tool is also one of the best and most valued advertising tools available today.

Global Market Exposure makes it easy and affordable to capitalize on Facebook’s phenomenal popularity.

As a relatively new venue for advertising, Facebook provides an exciting opportunity for entrepreneurs to move ahead of their competitors and reach out to their customers as a friend with mutual interests. With the packages provided by Global Market Exposure, you will join the exclusive group of business owners who are capitalizing on the opportunities provided by Social Media Marketing. Our customized Facebook packages deliver continuous exposure by putting your business in front of your customers.

Facebook Ad Packages

Global Market Exposure Social Advantage clients will appear in front of their buyers daily. These banner ads will appear beside the content someone is viewing while they are on Facebook. Our experts will build your campaign to ensure that your ads appear in front of only your target demographic. All of our professionally deployed Facebook campaigns include free traffic reports, custom demographic targeting, and ongoing campaign optimization.

Professional Solution

• Competitive Traffic Volume
• 2 Facebook Banner Ad Designs
• Customized Demographic Targeting
• No Pay Per Click Charges

Executive Solution

• Aggressive Traffic Volume
• 3 Facebook Banner Ad Designs
• Customized Demographic Targeting
• No Pay Per Click Charges
• Free Basic Facebook Like Page Creation

Custom Business Facebook Pages

It seems like every day we are hearing about another newspaper which is either declaring bankruptcy, or announcing massive layoffs. As the old media audience migrates their attention to Facebook, Twitter, and other social media, many advertisers are searching for answers about how to succeed in rapidly changing environment?

Affiliated Media, which publishes the San Jose Mercury News, Denver Post and 50 other newspapers, declared bankruptcy in January 2010. Affiliated Media followed at least a dozen other newspaper publishers into Chapter 11.

Article Source

New Rules for Measuring Verified Circulation

As newspaper publishers scramble to retain scarce ad dollars, they are coming up with creative ways to measure circulation levels. This only exposes the gap in accountability between offline and online ads. When you put an ad in the newspaper, there is no way to to tell how many people actually opened the paper to the page where your ad is and looked at it. With online display ads, advertisers have access to detailed statistics which show in black and white exactly how many times a user viewed, and/or interacted with your banner placement.

Verified circulation is newspapers available… (newspapers) are either non-paid for or paid for by someone other than the end user… …(includes when) the circulation was distributed at the publisher’s discretion
Audit Bureau of Circulation 2010 Rule Changes

Apparently, I’m not the only one who is a little bit annoyed with the effects of the new rules regarding “verified” newspaper circulation.

Even when they count the pulpy blob in my driveway as a delivered newspaper, circulation numbers continue to drop. “A MediaPost analysis of 80 of the largest newspapers in the U.S. showed total daily circulation declining 2.6% from 19 million in 2010 to 18.5 million in 2011.”Mediapost

Total daily circulation of 18.5 million? Since at least a few of those 18.5 million “verified” newspapers will verifiably end up as not so attractive driveway decorations, what is the real market reach of a old media? With ink on paper facing constant declines in revenue, market reach, and customer engagement, business must innovate. When you compare quickly declining newspaper readership to more than 250 million people using Facebook daily the opportunities to get in front of customers online become obvious.

What online display advertising platforms offer that traditional media cannot, is rich demographic targeting. With newspapers, or radio, sure you could target demographics generally. You could put the golf accessory ad in the sports section, or even better, beside PGA tour coverage, but the mechanisms for gauging user response are notoriously inconclusive. Since web users are often logged into Facebook, or other social profiles, online advertisers can use information from their profile to serve ads to particular users due to age, interest, marital status, geographic location and many other factors.

Display advertising changes this in a big way. With a simple tracking cookie, you can measure the engagement of each customer, and follow your buyers from the time they click on your ad, to when they buy your product. This in depth conversion tracking makes it easy to separate good traffic streams from bad ones. Since online banner ads provide in depth demographic targeting, you can ensure your ads are only served to the most likely buyers.

The bright spot for newspapers, is really the bright spot for online advertisers. While fewer people are picking up the physical newspaper,they still look to traditional sources like the LA Times, Washington Post, and New York Times for their news. They read it on the paper’s website. These and the thousands of other newspaper websites, all provide banner advertising. Working through on online only platform to serve your ad to the newspaper’s audience can provide better ad serving options, and lower prices, than buying directly from a local publisher.

Transparency and user engagement provide a clear advantage to advertisers who utilize online banner advertising in 2011. As the flight from print continues, online ad space will become more expensive. As a business owner, it is important to establish a foothold in the online display ad market now, to avoid increased costs and competition down the road.

More information and how to get started with professionally managed online Banner Placement Campaign

Circa 1929, the Great Depression was beginning. … But people still needed to eat. And the breakfast of choice for most Americans was “flakes and milk”. The two largest manufacturers of breakfast cereal were Kellogg’s and Post, and both had been “neck and neck” with U.S. market share, each vying for dominance in the cereal market.

Post decided to “cut back” on marketing expenditures and stayed away from radio ads. During the Great Depression the Kellogg’s company directors decided to slash ad budgets as well. When W.K. Kellogg heard of it, he returned from his California home, called a meeting, and told the officers to press ahead. They voted again, this time adding $1 million to the advertising budget. The company’s upward sales curve then continued right through the Depression.

Read More

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Search Engine Marketing

Of course it is difficult to choose a bold path forward into somewhat murky waters with many uncertainties on the horizon. Do it anyway. Taking Google by the horns, and winning the search engine war gives you access to a low cost stream of motivated prospects, which just might be the “Snap, Krackle, Pop” that separates your Delicious Rice Krispies from the other guy’s boring old puffed rice. Who wants cereal that is “shot from guns” anyway?

And now, just one little piece of what a million dollar a year marketing budget buys.

Global Market Exposure’s Google complaint search engine optimization services provide the organic search traffic needed to fuel local businesses. For specifics check out a Limo Search Engine Optimization Case Study Building on the success we’ve been able to produce using ethical seo promotion techniques we have launched a network of 100% Google compliant, search engine optimized websites which are available right now in many U.S. Cities.

Recognizing that the complexities of creating Google “relevancy” have put organic search engine traffic out of reach for many limousine and luxury transportation company owners, we have built a network of pre-optimized websites available on an exclusive basis to local limo services nationwide. Whether you’ve been in business for years, or you’re just starting out, leasing a limo website from Global Market Exposure will provide the phone and email traffic you need to drive customer acquisition. Skeptical about SEO because you’ve been burned in the past? It’s risk free! Check out our Limo SEO Money Back Guarantee

Limo Search Engine Optimization

]]> http://www.semmd.com/limoseo-co-announces-affordable-seo-for-limousine-services/feed/ 0 http://www.semmd.com/global-market-exposure-updated-seo-packages/ http://www.semmd.com/global-market-exposure-updated-seo-packages/#comments Wed, 06 Apr 2011 17:30:11 +0000 admin http://www.semmd.com/?p=835 Global Market Exposure Panda Compliant SEO Packages

Global Market Exposure is proud to announce that our in house search engine optimization team has already responded to the recent Google Panda Update. While our SEO offering were already compliant with most of the new standards, we have made small adjustments to account for this latest update.

As Google moves away from many of the older ranking factors, and cracks down on low quality content, it is important to position your site as a purveyor of high quality content that people want. As the line between search and social becomes more blurred, it has never been more important to engage with your customers through Facebook and Twitter. Our updated SEO packages include a fully customized business web presence on all of the major social media websites. Having an attractive Facebook business page increases “like” conversions, sharing activity and user interaction.

Global Market Exposure Search and Social Campaigns

When Google see’s Facebook and Twitter users posting your link, and commenting on your business, important brand level metrics are improved. This will help both the specific content being discussed and your overall domain authority. Global Market Exposure has been a leader in bringing professional search engine and social media marketing services to small business. When you’re ready to move ahead of your competitors on Google, Bing and Facebook, Contact Global Market Exposure

In 2011, as many workers are being forced out of their jobs, they are looking at new opportunities, often opening a work from home business. Women Entrepreneurs are increasingly choosing traditional Sole Proprietorships in many markets from doggy day care, to selling home made items on Etsy. Anyone performing searches online for work from home opportunities will be bombarded with MLM’s selling everything under the sun. Most of these programs include costly training, up front fees, and “uplines”, middle men to take a percentage of what you earn.

Resources Provided By MLM

Many multi level marketing programs are high cost low value. Often times a large up front fee gives you access to sell, for a commission, products which are available to sell at a comparable commission through another provider at no or little cost. Often the training programs are hyped up as being a 100% guaranteed system to make money. What is actually delivered to the new affiliate is often less valuable information than one could receive for free at places like W3School, Clickbank Affiliate Help Center or Google Website Optimizer.

Drawbacks of MLM Business for Women Entrepreneurs

A traditional small business provides several advantages over a multi-level marketing scheme. With a traditional small business women entrepreneurs get complete control, within the parameters of the law, and may make decisions as they see fit. With most MLM programs, you will be forced to adhere to a restrictive contract. Sole proprietors receive all income generated by the business to keep or reinvest. This is not so with affiliate programs, since there is often a “sponsor” who receives a percentage of any profits earned by the woman entrepreneur.

Women Entrepreneurs MLM Video

Resources for Female Entrepreneurs

Here are some great resources for women entrepreneurs, many of which are opposed to MLM marketing schemes. For more resources in your local area, just Google, small business resources for women.

Women Entrepreneurs Resources
Women Entrepreneurs No MLM Policy
Women Entrepreneurs Oregon
Women Entrepreneur Financing Information
Female Owned Business Financing Information

Aarron Wall on Google’s cat and mouse SEO game
SEO roundtable No recovery from Farmer

Google Panda/Farmer Update 2011

The consensus seems to be “I duno”. Our internal statistics are not showing much impact from Panda. At this point it seems as though if the Panda is sitting on you, help might not be arriving in the near future. While Panda did shake things up a bit in the online publishing world, there seems to be little affect on much of search traffic which is more commercial. At his point it seems etailers and local business websites have seen more sweeping and important changes to their core keyword set from Google Shopping Results and changes to Google’s local listing service. As of yet, it seems the post Panda SEO life won’t be much different.

• Rand Fish SEO Moz
• Wise Start Up
• Danny Sullivan

What the “Farmer” (as named by Danny Sullivan) or “Panda” (purported to be the Google internal name) update means for your website seo varies widely depending upon your industry and the strategies you’ve used in the past to promote your website. If you checked out the links above you know that many former juggernauts (think ezine, article dashboard,) have been reduced to squeaky hamster status. If your SEO campaign was heavily focused on content and link distribution through article directories you may want to develop a broader strategy. After reading pot pie girl’s breakdown and examining my internal statistics I’m pretty warm to the notion that many article directories took the biggest hit in the most crowded niches. Considering the sheer volume of content for spammy topics like male enhancement, credit cards, acia berry, if Google most heavily penalized content in these spammy topic areas, that could easily represent a significant portion of the overall loss.

It seems that most the loudest critics of the “Farmer” update are webmasters operating a website which is primarily monetized through PPC or CPM advertising. Websites like EzineArticles stick out, but hundreds of niche site owners, like http://iguida.com/ a car review site, are falling victim to large traffic losses in the post Panda era of SEO. Trolling the Google webmaster forum I notice many of the website owners bemoaning the “Farmer” aftermath operate sites which attract large volumes of non-commercially motivated search traffic. Some keywords I’d categorize as non-commercially motivated include “dodge charger reviews” “cure back pain” “bathroom insulation”. These search terms indicate more interest in research, or what other people are saying than a direct intention to buy something.

Sites which focus on monetizing organic search through ad revenue, rather than selling a product or service directly, can be subject to both volatility and algorithm changes that often occur in organic search. This points to the unsustainable nature of businesses which rely on free traffic as their only source of income. When it comes to ad revenue resulting from non-commercial search traffic, the Google gods certainly giveth and taketh away as they please. While it is important to recognize new problems and opportunities resulting from this latest update, “Farmer” doesn’t materially change the way we do search engine optimization. Focusing on creating high quality, keyword relevant content, and earning links from authoritative sites is still the foundation of any successful SEO campaign, but long term success hinges on your ability to convert traffic from diverse sources into leads and sales.