Posting updates with links to your popular product pages and blog posts will make your content more shareable and generate viral traffic. Since Google is now crawling Facebook and using social popularity as part of the ranking algorithm, promoting your website through a Facebook business page is a great way to boost your search engine optimization efforts.
Magnify Benefits With A Search Engine Friendly Site
When Facebook recognizes a website url in your posting, it will automatically pull information from the site including title tags, content summaries and images. Here’s what optimized, and non optimized websites appear when linked to on Facebook.
The first post in the example above is a link to an Ezine article produced by GME to increase our relevancy for the terms “search engine placement” and “search engine placement company”. Notice the blue link text “Choosing a Search Engine Placement Company” both includes the target keywords and presents them in a way that makes sense to the user.
While the second post includes some of the target keywords, the FB post is about choosing the right size of jacket, but the blue link shows up as just a list of keywords. This is because the page title tag has not been made unique and descriptive of the page content. Instead, this site has the same title tag on every page. When you promote an optimized website through Facebook you achieve maximum efficacy.
Social Media Answers, “Who’s Relevant”
Google’s sophisticated website ranking algorithm seems to have realized that if something is popular in a given niche, there will be people sharing it on Facebook, Tweeting about it, Digging it, etc. For this reason, Google crawls these user generated content sources for clues about what is trending in social media. Making sure that when Google looks for information about your products and services they find YOU on Facebook provides a decisive advantage when your competitors are not showing up.
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[...] learning to look to it for cues about what’s popular. Some of what we pointed to in a post SEO Benefits of Social Media Marketing has been confirmed by the team at SEOMoz. In a recent post Rand Fishkin provides empirical evidence [...]