Posts Tagged ‘Search Engine Optimization’
Google Optimization | Getting Buyers from Point G to Point Me
What is Google Optimization? What began as web search more than 15 years ago, has evolved into a shopping, mapping, video grabbing machine. As even the most astute web marketing professionals are just beginning to grasp the fundamentals necessary for earning Google traffic from web search, Google throws everybody the curve ball of local [...]
What can breakfast cereal teach me about website marketing?
Rather than drone on about how SEO allows you to scientifically track return on investment, or how over 700 million people use Facebook, or (gasp) latent semantic indexing, I'm going to point you to a story from the last time the economy was so challenging. As Post looked to cut costs and stayed away from radio ads, Kellogg's embraced the new [...]
Google “Farmer” Update Feb 2011 Compliant Search Engine Optimization
Google recently made a significant update to the way it ranks websites. While the SEO pundits are busy debating this or that aspect of the change, website business owners nervously check their site traffic to see if they've been singled out as a "low quality" website. To be specific Google started rolling out the update to all data centers on [...]
SEO Title Tags
Title tags are something that most internet users see all the time, usually without realizing it. Title tags appear at the very top of your web browser, but more importantly, your title tags often appear as the blue clickable link when your listing appears on Google. The Title tag is also one of the most important factors when it comes to Google [...]
Driving conversions | Limo SEO search engine optimization a case study
Here at Global Market Exposure we've had the pleasure of building, maintaining and optimizing a network of websites for the top rated Portland Limo Service JMI Limousine. Fortunately our client has given us the freedom to do what we think is best to drive traffic, conversions and sales to his business. Since most small business owners don't [...]
Local Search Engine Placement | Local SEO, Small Business SEO
Closing the search engine knowledge gap in small business Despite the serious gap in earnings between publishing optimized content and consulting traditional business owners, Global Market Exposure is committed to helping small and local business owners prosper by building a lasting web presence. At Global we practice what we preach and help [...]
Small Business SEO | Real Growth Opportunities
As a search engine optimization pro who focuses on working with small and local business owners, this quote from a recent interview between two SEO giants, Rand Fishkin and Aaron Wall was quite interesting to me. Small businesses in many ways seem like the most under-served market, but also the hardest to serve (since they have limited time AND [...]
SEO Code of Conduct | Avoid Sabataoge Webmasters
Having been a search engine marketing professional for a few years, I've seen the same scenario play out, to the detriment of a small business over and over. Here's how this game works. SEO gets a client to start paying for services. At some point down the road, usually after the initial agreement is completed, the client fires the seo, or [...]
Image Optimization | Google SEO, Search Engine Optimization
I've been claiming for some time that I'm something of an image optimization guru, and now I have proof. I found a really cool picture deep in the back pages while I was putting together a post on one of the sites operated by Global Market Exposure. Check out the post regarding Tibetan Mastiff Puppies for sale This picture had no image alt tag [...]
Cheap Search Engine Optimization
As a search engine optimization provider I'm always reviewing my offerings and prices in an effort to provide the best services at the lowest prices possible. Building an effective search engine optimization campaign for a client whose budget is only two or three hundred dollars per month is particularly challenging. In an effort to learn more [...]
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